The importance of data is gradually rising in organisations but will it reach C-level…Read More Blog post: The rise of Analytics in organisations
In my experience, most organisations don’t have a clear plan or structure in place for using the data that they have to its full (or even some) of its potential. If you find the wrong way of using data below familiar to you, don’t worry, you’ve plenty of company. Acknowledging that you’re making mistakes is the […]Read More Blog post: Three right ways and one wrong way to use your data
Below, I divide growth strategies (strategies to grow an organisations online presence) into four types. 1. Bigger slice Satisfying existing visitors. You have 100 visitors to your online offerings. One of these visitors is a customer, doing the thing(s) that give value to the business (assuming that your business isn’t just to get visitors). […]Read More Eat all the pies: A digital growth strategy
tldr; I reckon about a quarter of people get it wrong but I’m open to being corrected… I was recently in Colombia (not Columbia) and whilst I was out there I noticed wristbands and T-Shirts etc for sale with the “It’s Colombia not Columbia” branding similar to below. Colombians were understandably annoyed by how their […]Read More Colombia v Columbia: How many people get it wrong?
What you search for says a lot about you, but what many people search for says a lot more. Here are 10 ways search data is currently being used in fascinating ways from predicting the stock market, to monitoring Erectile Dysfunction awareness campaigns.Read More 10 amazing things your internet search data is used for
Google’s predictive search, the day after the US presidential elections 2012, reveal some extreme views.Read More What did Google searchers think of the candidates?
This years Olympics have really captured the imagination of the UK public. Millions of us went online before, after or even during events to find out more about those on our screens. So the question is, who were we searching for and what did we want to know? The most popular personalities in order of […]Read More 7 Most Googled athletes of the 2012 Olympics
What do people search for in the summertime? Does it vary from nation to nation? Find out how to reveal the character of a country through what they search for…Read More Summertime searches
See the most popular new years resolutions in the UK and US from 2004 – 2011 according to GoogleRead More Most searched new year’s resolutions
Watch how a trend sweeps the globe over the course of seven years using Google’s insights for search toolRead More Why are cupcakes so popular?