What you search for says a lot about you, but what many people search for says a lot more. Here are 10 ways search data is currently being used in fascinating ways from predicting the stock market, to monitoring Erectile Dysfunction awareness campaigns.Read More 10 amazing things your internet search data is used for
See the most popular new years resolutions in the UK and US from 2004 – 2011 according to GoogleRead More Most searched new year’s resolutions
What do the UK public want when they ask for help on a search engine? Find out with the aid of statistics and a wordle.Read More Why do we need help?
Keyword research (analysing what people search for on the internet) has been used by savvy marketers and webmasters for some time now in order to assess the phrases people use to find products or services and then to match their descriptors, content and links accordingly in order to achieve more relevance in search engine results. […]Read More Using search engine data to shape and create online content
Can Google predict the stock market? Political outcomes? The flu? Does the fact that it shares its data mean that anyone can do the above?Read More Can search engines predict the future?
Or, which country has the darkest sense of humour? Reading an interesting BBC news feature the other day about why people tell sick jokes, I found myself naturally wanting to know the sorts of things that the article couldn’t quite tell me such as: How many people actually like these jokes or look for them […]Read More Sick jokes
I was watching / listening to a fantastic lecture by the RSA the other day in which the speaker, Sir Ken Robinson, talked about modern education systems. Part of his lecture claimed that ADHD was actually a bit of a myth (this was actually a bit of a sideline to his main point). As part […]Read More ADHD – Mapping the spread
Do posh people get into trouble when they look for ways to ‘groom’ their children online? “Officer, I was merely searching for Brylcreem and Old Spice I can assure you”. What we say isn’t always what we mean, especially as sometimes the English language seems to be deliberately developed for the sole purpose of carry on style double […]Read More The intent behind search – Top 6 ways to tell